THOUGHT LEADERSHIP

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And the Oscar goes to…the well-chosen respondent! [5 min read]
Ignite 360 Ignite 360

And the Oscar goes to…the well-chosen respondent! [5 min read]

Identifying the right consumer for a research project is as important as finding the right actor for a leading role. If you think sitting through a bad movie is painful, try slogging your way through 2 hours of superficial one-word responses. Today we share the top 5 questions that will get you “award-worthy” respondents!

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Permission to Eavesdrop
Ignite 360 Ignite 360

Permission to Eavesdrop

Are a good listener? Want to be great? Listening is one of the cornerstones of good communication, and we’ve got 3 insightful tips to higher-up your hearing!

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Hitting the High Notes of Project Management
Lisa Osborne Lisa Osborne

Hitting the High Notes of Project Management

Our on-going What, How, and Why series takes an in-depth look into Ignite 360’s prodigious conductor of projects - Tori Palmer-Kern - where she reveals the talents needed to get it done!

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How (and Why) to Play the Insights Long Game
Lisa Osborne Lisa Osborne

How (and Why) to Play the Insights Long Game

From golf to business - a good long game can be your strategic advantage. Learn the benefits of pivoting away from short-term profit goals and plan & execute your own Longitudinal Program with COO, Lisa Osborne’s 5 tips for winning results.

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In-Store Stories: 5 Strategies for Successful Shop-alongs
Angela Bonnert, Insights Sleuth Angela Bonnert, Insights Sleuth

In-Store Stories: 5 Strategies for Successful Shop-alongs

Observing your consumers in a retail setting is like watching a wildlife documentary – with a very valuable payoff – educating you how to influence shopper behavior and informing innovation around your products, packaging, and promotions. Today we share 5 strategic tips that lead to powerful aha moments.

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Empathy, By the Book
Ignite 360 Ignite 360

Empathy, By the Book

Want to strengthen your empathy skills? Ignite 360 Storyologist, John Sularz explains what you should be reading for a surefire empathy lift.

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DIY or Not? Lessons from a Hollywood Focus Group
Rob Volpe, CEO/Chairman/Founder Rob Volpe, CEO/Chairman/Founder

DIY or Not? Lessons from a Hollywood Focus Group

Feedback from your customers (or potential customers) can make the difference between rousing success and spectacular failure. But if you don’t have a research budget, what do you do? CEO, Rob Volpe lends some insight.

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Burst Your Social Bubble Before It IMPLODES!
Rob Volpe, CEO/Chairman/Founder Rob Volpe, CEO/Chairman/Founder

Burst Your Social Bubble Before It IMPLODES!

Whether you are a Marketing Manager trying to make sense of why people stopped buying your product or a Democrat trying to connect with constituents - the steps to success are the same. CEO, Rob Volpe outlines how to break out of your bubble before its too late!

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Your ‘Quick Start’ Guide to Empathy
Rob Volpe, CEO/Chairman/Founder Rob Volpe, CEO/Chairman/Founder

Your ‘Quick Start’ Guide to Empathy

Empathy is not like your new tech device or toy that you open, ignore the manual, and start using right away. It is a complex and nuanced tool. Before you toss the empathy manual aside, we want to show you where the empathy ‘on/off’ switch is so nothing blows up in your face. Consider this post your ‘Quick Start Guide to Empathy.’

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Have Sympathy for Empathy
Rob Volpe, CEO/Chairman/Founder Rob Volpe, CEO/Chairman/Founder

Have Sympathy for Empathy

In today’s society, we’ve lost what empathy is all about. The word “empathy” is tossed around in our current political climate like a frisee salad. ‘This person lacks empathy.’ ‘This group needs to get empathy with another group.’ Unfortunately, clear explanations of what empathy is and how to go about getting it have not been ingredients in this salad. In this post, we’re having sympathy for empathy to help make the distinctions clear.

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