THOUGHT LEADERSHIP
The latest industry insights and trends.
Get a fresh perspective on your world as we continually experiment with new methods, innovate new tools and explore contemporary topics.
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Oprah, Anderson Cooper, and Howard Stern: 6 Critical Interview Skills To Learn From the Masters
As insights and brand strategy experts, interviewing is at the core of what we do. In this revealing story, COO Lisa Osborne shares the top 6 must-have skills from the masters.
This is the New Us: How Companies Successfully Align with Demographic Change
In the spirit of International Family Day, Mother’s Day, and Ramadan, we explore the changing – and increasingly multicultural – demographics of our country. We offer strategies for how you can stay on top of these shifts and highlight examples of brands that are doing it right.
![The #1 PowerPoint Productivity Tool You’re Not Using! [5 second tip]](https://images.squarespace-cdn.com/content/v1/624247eb60664a28bd22abb6/1655580125092-AMEW7KW8EDHO6BWMMY8R/ignite360_productivity.jpeg)
The #1 PowerPoint Productivity Tool You’re Not Using! [5 second tip]
Today we share an amazing PPT tip that can shave hours off mundane formatting tasks - so you can focus on creating the deep stories and narratives that matter!
Stop Being Intimidated: 3 Tips for Talking with People When You Have Nothing in Common.
Not every person you meet is going to be easy to talk with. Discover 3 proven strategies to connect with people you have little in common with, and secure the information that is useful, interesting, and unexpected for your clients.
Elevate Your Insights Game by Unleashing Your Own Inner Artist
Are there parallels between music, business and – qualitative insights? COO, Lisa Osborne interviews VP, Nate Depies at the intersection of art and business and uncovers the secrets to creating something new and different for your clients.
What Makes a Story Great? HINT: It’s NOT the Data!
The big takeaway from The 2017 Market Research Event Conference? Data doesn’t matter all that much. Gasp! Swoon! Here's what does matter...
Five Ways to Cultivate an Innovation Mindset
How do you win big in the innovation game? Warm up before you compete. We've got 5 tips to get your mind (and your team’s) ready to go!
One Big Idea for Big Box Retail: Curate Your Connections
The biggest benefit of non-traditional retail venues? The immediate connection and personal engagement with consumers. We pose the question - can a brick and mortar learn from these type of experiences and become true and authentic?
Stop Being So Darn Serious and Start Playing Games!
WAIT! Before you make the call on your next big product launch or ad spend – check out this surprising (and fun) way to learn about your consumers and hit those big aha moments!
Beam Me Up Scotty. What Star Trek Can Teach You About System 1 Decision-Making
Today we boldly go where no research insight has gone before - the secrets of understanding your consumer’s decision making process and methods to make sure you are giving your brand all she’s got.
![The 1 piece of data that will give you a 17% edge over everyone in the room [3 min read]](https://images.squarespace-cdn.com/content/v1/624247eb60664a28bd22abb6/1655582217243-6S2X4364NRUUG30ITK02/Ignite360_exceltip.jpeg)
The 1 piece of data that will give you a 17% edge over everyone in the room [3 min read]
Learn the one piece of information that is top of mind with every quantitative or qualitative ethnographic report we produce - with a BONUS tip that will change the way you look at spreadsheets forever!
![And the Oscar goes to…the well-chosen respondent! [5 min read]](https://images.squarespace-cdn.com/content/v1/624247eb60664a28bd22abb6/1663031624078-LLA70DJTPNFPQZ43GEDT/oscar-statue.jpg)
And the Oscar goes to…the well-chosen respondent! [5 min read]
Identifying the right consumer for a research project is as important as finding the right actor for a leading role. If you think sitting through a bad movie is painful, try slogging your way through 2 hours of superficial one-word responses. Today we share the top 5 questions that will get you “award-worthy” respondents!
![What’s More Powerful Than Thor’s Hammer? These 5 Storytelling Tools [5 minute read]](https://images.squarespace-cdn.com/content/v1/624247eb60664a28bd22abb6/1655580700383-DSGXREF898S0PSBE62RI/ignite360_Mjolnir2.jpeg)
What’s More Powerful Than Thor’s Hammer? These 5 Storytelling Tools [5 minute read]
Need to make your next report, presentation, insights documentary, etc. more memorable, sticky and actionable? Ignite 360 Storytelling expert, Stephanie Spencer, takes you through the beginning, middle and end of how to get it done!
Finding Balance: Digital vs. Human Connections
Social media is great for keeping up with people who live far away. But for those who live close-by, have we let our digital connections replace our human connections? And what do we lose if that happens?
Permission to Eavesdrop
Are a good listener? Want to be great? Listening is one of the cornerstones of good communication, and we’ve got 3 insightful tips to higher-up your hearing!
Hitting the High Notes of Project Management
Our on-going What, How, and Why series takes an in-depth look into Ignite 360’s prodigious conductor of projects - Tori Palmer-Kern - where she reveals the talents needed to get it done!
How (and Why) to Play the Insights Long Game
From golf to business - a good long game can be your strategic advantage. Learn the benefits of pivoting away from short-term profit goals and plan & execute your own Longitudinal Program with COO, Lisa Osborne’s 5 tips for winning results.
Time to Freshen Up Your Innovation and Say Goodbye to the Cookie Cutter
Where is your next good idea going to come from? An idea that will knock the competition on its head and change the rules of the game. A disrupter, perhaps? Ignite 360 CEO, Rob Volpe guides you through the path that will take you there.
In-Store Stories: 5 Strategies for Successful Shop-alongs
Observing your consumers in a retail setting is like watching a wildlife documentary – with a very valuable payoff – educating you how to influence shopper behavior and informing innovation around your products, packaging, and promotions. Today we share 5 strategic tips that lead to powerful aha moments.
Empathy, By the Book
Want to strengthen your empathy skills? Ignite 360 Storyologist, John Sularz explains what you should be reading for a surefire empathy lift.