We Are Not Machines So Why Do Corporations Act Like One?

We Are Not Machines So Why Do Corporations Act Like One?

Sometimes leadership just doesn’t get it. Our clients often struggle to get buy in on consumer learning that is spot on. So what gives? Why does leadership resist? CEO Rob Volpe and COO Lisa Osborne recently had an email exchange about this ongoing problem and some ways to get around it. Hint: It has to do with gut-decision making, emotions, and isn’t logical at all.

Risky Business: How to Survive a Week Unplugged

Risky Business: How to Survive a Week Unplugged

Unplugging is risky business. It’s better/easier/safer to stay connected. Just in case. But I was proved wrong this summer vacation. I learned the risk has never been more worth the reward than it is in 2018.

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