What’s the number one question our research experts get asked when someone finds out they do qualitative research?
What is it really like out in the field? To walk into a stranger’s home. To ask them about their life. To do all that traveling?
The answer? Working in the field is exhilarating and exhausting. For curious souls like ours, it’s ground zero for establishing the empathy which helps us guide our clients on how to enhance their brand and product development - and truly get in touch with their consumers.
The rush you get from meeting new people and having new experiences more than compensates for the late nights, delayed flights and changing time zones.
To illustrate, we are sharing with you a scant 36 hours and 15 minutes of our lives in the field on a recent project. Enjoy.