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Brand Strategy

3 True Stories of Failure (and Triumph)

3 True Stories of Failure (and Triumph)

In today’s world of perceived perfection, it is rare for anyone to share their own stories of professional failure. Yet, stories of failure teach us how to do things differently. In this revealing post, three industry leaders openly share their own storytelling failures and what they do differently now.

Are You Communicating at Work Visually or Are You Still Hung Up on Words?

Are You Communicating at Work Visually or Are You Still Hung Up on Words?

Mary Meeker’s 2019 annual report on internet trends describes a world where digital communication is rapidly going visual – pictures, emojis, icons, you name it, people like viewing it. Not surprisingly, visual story elements are expected in business communications these days. Our Visual Storytelling Guide gives you 6 easy ways elevate your storytelling.

How to write story-driven reports

How to write story-driven reports

We live in the information age. We operate within the attention economy. Yeesh. With all that competition, how is your report going to get traction with your stakeholders? With a compelling story! We created Storymasters: A Guide to Written Stories to give you the tools to write story-driven reports.

How to get more bang for your research buck

How to get more bang for your research buck

Budget pressures make it increasingly necessary for market researchers to stretch their research dollar – while still delivering rich insights that inspire action. To help, we’ve compiled 5 stretch-your-budget-for-maximum-impact tips gathered from more than 20 years of cross-industry experience.