Mary Meeker’s 2019 annual report on internet trends describes a world where digital communication is rapidly going visual – pictures, emojis, icons, you name it, people like viewing it. Not surprisingly, visual story elements are expected in business communications these days. Our Visual Storytelling Guide gives you 6 easy ways elevate your storytelling.
We live in the information age. We operate within the attention economy. Yeesh. With all that competition, how is your report going to get traction with your stakeholders? With a compelling story! We created Storymasters: A Guide to Written Stories to give you the tools to write story-driven reports.
Budget pressures make it increasingly necessary for market researchers to stretch their research dollar – while still delivering rich insights that inspire action. To help, we’ve compiled 5 stretch-your-budget-for-maximum-impact tips gathered from more than 20 years of cross-industry experience.
When everything seems to be falling apart around you because headlines are bad, sales are flat, or research is lackluster, you can keep your head with a story. The key? Use the storytelling style that best suits you.
Sometimes leadership just doesn’t get it. Our clients often struggle to get buy in on consumer learning that is spot on. So what gives? Why does leadership resist? CEO Rob Volpe and COO Lisa Osborne recently had an email exchange about this ongoing problem and some ways to get around it. Hint: It has to do with gut-decision making, emotions, and isn’t logical at all.