A bit like Goldilocks, you need to get your screener just right. Too narrow, and you end up with no one. Too complex, and you miss even the best candidates. Senior Insights Associate, Tori Palmer-Kern has been building screeners for years. Here’s what she recommends.
A little unexpected is great, a lot of unexpected can derail the project, create doubt amongst the broader team, jeopardize the learning and break the bank. CEO Rob Volpe shares his best practices for ethnographic research.
It’s not easy hearing views that are contrary (and even offensive). How do you handle that situation when it’s at work? It happened to us – and here’s what we did.
As insights and brand strategy experts, interviewing is at the core of what we do. In this revealing story, COO Lisa Osborne shares the top 6 must-have skills from the masters.
A giraffe is a giraffe is a giraffe. Or is it? In market research, just as in life, the experience matters. How and where you meet consumers is just as important as the questions you ask. Ignite 360 CEO Rob Volpe explains…