Sometimes leadership just doesn’t get it. Our clients often struggle to get buy in on consumer learning that is spot on. So what gives? Why does leadership resist? CEO Rob Volpe and COO Lisa Osborne recently had an email exchange about this ongoing problem and some ways to get around it. Hint: It has to do with gut-decision making, emotions, and isn’t logical at all.
Learn the secret to collaborating with a creative team. Ignite 360 Creative Director, Robin Algaze shares her career in design to date, the power of visual storytelling and how she almost became an NBA star.
In the age of hyper-personalized and direct marketing, brands must be more divergent and expand their circle in order to survive, let alone thrive. COO, Lisa Osborne lays out the benefits of breaking out of our bubbles - and explains why we had to hit some drugs to do so.