Do you ever wonder how certain members of your team seem to always know the latest trend or market event? Where are they getting their intel? Who do they know that keeps them in-the-know?
Wonder no more. We asked our notoriously in-the-know ensemble to share the sources that keep them one step ahead of the rest.
Tool #1: Smart Brief
Who uses it: Senior executives, thought leaders and industry professionals (such as Rob Volpe, CEO, Ignite 360)
Why: Because there is no 'paint by numbers' book for CEOs
Time is a precious commodity. For CEO Rob Volpe, keeping up on the latest industry news, trend pieces, and thought leadership while constantly on the go can be a challenge. Additionally, he’s always on the lookout for resonant, insightful content to share with our clients as wells as our business ensemble.
“There are no CEO manuals,” Rob explains. “the SmartBriefs on Leadership and Entrepreneurship give me valuable tips on how to lead and run a small business.” –Rob Volpe
Combining both technology and editorial expertise, SmartBrief is the leading digital media publisher of targeted business news and information by industry.
This online service filters literally thousands of sources to deliver only the most relevant industry news. Partnering with more than 180 trade associations, professional societies, nonprofits, and corporate entities – if there is something going on in your industry – SmartBrief will push it to your inbox first!
Tool #2: Flipboard
Who uses it: Savvy trend-identifiers and those who find the next market disruptors (such as Lisa Osborne, COO, Ignite 360)
Why: Because it cuts through all the content noise
COO Lisa Osborne has a unique and valuable talent for cutting through the ever-growing jungle of new industry information served up to the world on a daily basis. There are very few trends that she hasn’t already investigated and vetted before they reach the eyes and ears of our clients. But how does she peruse and choose the best of all the Zettabytes of data pushed to us each second of the day? By utilizing Flipboard.
At first glance, Flipboard stands out from the rest of the internet aggregators with its strong image forward interface. Allowing you to move titles around and pull the topics most important to you - front and center. Perfect for anyone who thinks visually.
Go past the gorgeous surface – and Flipboard’s true power is revealed. While you may start with over 30,000 topics of interest to choose from, just one click will drill down into that subject. Then, you can keep digging deeper to get to the most personal level.
“The specificity it gets into is incredible. I’m like a kid in a candy store picking all the subjects I like – then, I can dive deeper within each subject with one click.” –Lisa Osborne
Another feature that sets Flipbook apart? Diversity. Flipboard integrates big name magazines and obscure bloggers, marries main stream with alternative voices, and allows for the richest insights possible.
Tool #3: Webdesigner News
Who uses it: Design leaders with a hunger to keep their creativity fresh (such as Robin Algaze, Creative Sherpa, Ignite 360)
Why: Because the best brand stories are picture books
Gone are the days of “one media” focused designers. Print, web, multi-media – to be a leader in the world of design - you need to stretch your knowledge base. For me - Robin Algaze - my title of Creative Sherpa is more than just a vanity plate. A big part of my role is to guide clients in choosing the best medium to tell their brand story.
Enter Webdesigner News. Don’t let the name fool you. Opening my weekly emailed digest is like opening a treasure chest of quality news, tools, apps, case studies, inspiration posts and videos – all focused on the impact of design across all industries and their brands. Most importantly – this online curator goes beyond the essential news channels and reaches some the far corners of the web including social media posts from today’s ground-breaking designers.