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Customer Shopper Journey

One Big Idea for Big Box Retail: Curate Your Connections

One Big Idea for Big Box Retail: Curate Your Connections

The biggest benefit of non-traditional retail venues? The immediate connection and personal engagement with consumers. We pose the question - can a brick and mortar learn from these type of experiences and become true and authentic?

Reshaping Retail: 3 Ways to Engage as Human Beings, Not Transactions

Reshaping Retail: 3 Ways to Engage as Human Beings, Not Transactions

What can you learn from a traditionally, bottom-line oriented 55-year old department store retailer about empathy and evolution? Quite a lot! We sat down with Kohl’s Customer Insights Strategist (and Empathy Champion), Sarah Daniels to discuss the role of empathy and how the retail giant utilizes empathy in their workplace.

How (and Why) to Play the Insights Long Game

How (and Why) to Play the Insights Long Game

From golf to business - a good long game can be your strategic advantage. Learn the benefits of pivoting away from short-term profit goals and plan & execute your own Longitudinal Program with COO, Lisa Osborne’s 5 tips for winning results.

In-Store Stories: 5 Strategies for Successful Shop-alongs

In-Store Stories: 5 Strategies for Successful Shop-alongs

Observing your consumers in a retail setting is like watching a wildlife documentary – with a very valuable payoff – educating you how to influence shopper behavior and informing innovation around your products, packaging, and promotions. Today we share 5 strategic tips that lead to powerful aha moments.