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We Are Not Machines So Why Do Corporations Act Like One?

We Are Not Machines So Why Do Corporations Act Like One?

Sometimes leadership just doesn’t get it. Our clients often struggle to get buy in on consumer learning that is spot on. So what gives? Why does leadership resist? CEO Rob Volpe and COO Lisa Osborne recently had an email exchange about this ongoing problem and some ways to get around it. Hint: It has to do with gut-decision making, emotions, and isn’t logical at all.

Empathy, Drugs, and the Power of Expanding Your Circle

Empathy, Drugs, and the Power of Expanding Your Circle

In the age of hyper-personalized and direct marketing, brands must be more divergent and expand their circle in order to survive, let alone thrive. COO, Lisa Osborne lays out the benefits of breaking out of our bubbles - and explains why we had to hit some drugs to do so.