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Ethnography

And the Oscar goes to…the well-chosen respondent! [5 min read]

And the Oscar goes to…the well-chosen respondent! [5 min read]

Identifying the right consumer for a research project is as important as finding the right actor for a leading role. If you think sitting through a bad movie is painful, try slogging your way through 2 hours of superficial one-word responses. Today we share the top 5 questions that will get you “award-worthy” respondents!