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Ethnography

The Art of the Screener – 3 Tips to Getting the Right People

The Art of the Screener – 3 Tips to Getting the Right People

A bit like Goldilocks, you need to get your screener just right. Too narrow, and you end up with no one. Too complex, and you miss even the best candidates. Senior Insights Associate, Tori Palmer-Kern has been building screeners for years. Here’s what she recommends.

The Little Things That Add Up: 3 Tips for Great Ethnos

The Little Things That Add Up: 3 Tips for Great Ethnos

A little unexpected is great, a lot of unexpected can derail the project, create doubt amongst the broader team, jeopardize the learning and break the bank. CEO Rob Volpe shares his best practices for ethnographic research.