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Consumer Needs

How (and Why) to Play the Insights Long Game

How (and Why) to Play the Insights Long Game

From golf to business - a good long game can be your strategic advantage. Learn the benefits of pivoting away from short-term profit goals and plan & execute your own Longitudinal Program with COO, Lisa Osborne’s 5 tips for winning results.

DIY or Not? Lessons from a Hollywood Focus Group

DIY or Not? Lessons from a Hollywood Focus Group

Feedback from your customers (or potential customers) can make the difference between rousing success and spectacular failure. But if you don’t have a research budget, what do you do? CEO, Rob Volpe lends some insight.

How Empathetic Are You? 3 Questions to Check Your Empathy Competency.

How Empathetic Are You? 3 Questions to Check Your Empathy Competency.

We are in the midst of a global, empathy crisis. Empathy, the ability to understand and share the feelings of others, is at an all-time low. You may even see the lack of empathy in your colleagues at work, or possibly your kids. 

Have you lost touch with your ability to empathize? Did you even have it in the first place? Take our 3 question quiz to find out. If you fall short, we've got all the tools you need to become an empathy champion.