Identifying the right consumer for a research project is as important as finding the right actor for a leading role. If you think sitting through a bad movie is painful, try slogging your way through 2 hours of superficial one-word responses. Today we share the top 5 questions that will get you “award-worthy” respondents!
What is it really like to walk into a stranger’s home? To ask them about their life... and look for insights at the same time? Join us for a sneak peek into a scant 36 hours and 15 minutes of our lives in the field to find out.
Our on-going What, How, and Why series takes an in-depth look at Ignite 360’s Expat Investigadora – Kirsten Killean. Her talent? Finding people with stories to tell!
Where is your next good idea going to come from? An idea that will knock the competition on its head and change the rules of the game. A disrupter, perhaps? Ignite 360 CEO, Rob Volpe guides you through the path that will take you there.
Observing your consumers in a retail setting is like watching a wildlife documentary – with a very valuable payoff – educating you how to influence shopper behavior and informing innovation around your products, packaging, and promotions. Today we share 5 strategic tips that lead to powerful aha moments.