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Ethnography

And the Oscar goes to…the well-chosen respondent! [5 min read]

And the Oscar goes to…the well-chosen respondent! [5 min read]

Identifying the right consumer for a research project is as important as finding the right actor for a leading role. If you think sitting through a bad movie is painful, try slogging your way through 2 hours of superficial one-word responses. Today we share the top 5 questions that will get you “award-worthy” respondents!

36:15 in the field

36:15 in the field

What is it really like to walk into a stranger’s home? To ask them about   their life... and look for insights at the same time? Join us for a sneak peek into a scant 36 hours and 15 minutes of our lives in the field to find out.

In-Store Stories: 5 Strategies for Successful Shop-alongs

In-Store Stories: 5 Strategies for Successful Shop-alongs

Observing your consumers in a retail setting is like watching a wildlife documentary – with a very valuable payoff – educating you how to influence shopper behavior and informing innovation around your products, packaging, and promotions. Today we share 5 strategic tips that lead to powerful aha moments.