What can you learn from a traditionally, bottom-line oriented 55-year old department store retailer about empathy and evolution? Quite a lot! We sat down with Kohl’s Customer Insights Strategist (and Empathy Champion), Sarah Daniels to discuss the role of empathy and how the retail giant utilizes empathy in their workplace.
Where is your next good idea going to come from? An idea that will knock the competition on its head and change the rules of the game. A disrupter, perhaps? Ignite 360 CEO, Rob Volpe guides you through the path that will take you there.
Observing your consumers in a retail setting is like watching a wildlife documentary – with a very valuable payoff – educating you how to influence shopper behavior and informing innovation around your products, packaging, and promotions. Today we share 5 strategic tips that lead to powerful aha moments.
Feedback from your customers (or potential customers) can make the difference between rousing success and spectacular failure. But if you don’t have a research budget, what do you do? CEO, Rob Volpe lends some insight.
Nowhere on our birth certificate is it stamped Millennial, Gen-X or Baby Boomer. Being born in a certain time provides us with a moniker that we accept in harmonious pride with the others of our tribe. Or do we?