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Retail Category Insights

Reshaping Retail: 3 Ways to Engage as Human Beings, Not Transactions

Reshaping Retail: 3 Ways to Engage as Human Beings, Not Transactions

What can you learn from a traditionally, bottom-line oriented 55-year old department store retailer about empathy and evolution? Quite a lot! We sat down with Kohl’s Customer Insights Strategist (and Empathy Champion), Sarah Daniels to discuss the role of empathy and how the retail giant utilizes empathy in their workplace.

In-Store Stories: 5 Strategies for Successful Shop-alongs

In-Store Stories: 5 Strategies for Successful Shop-alongs

Observing your consumers in a retail setting is like watching a wildlife documentary – with a very valuable payoff – educating you how to influence shopper behavior and informing innovation around your products, packaging, and promotions. Today we share 5 strategic tips that lead to powerful aha moments.

DIY or Not? Lessons from a Hollywood Focus Group

DIY or Not? Lessons from a Hollywood Focus Group

Feedback from your customers (or potential customers) can make the difference between rousing success and spectacular failure. But if you don’t have a research budget, what do you do? CEO, Rob Volpe lends some insight.