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Communication Strategy

Business Spring Cleaning: 3 Expert Tips for Decluttering your Brand

Business Spring Cleaning: 3 Expert Tips for Decluttering your Brand

Smart companies collect brand metrics, insights, and opportunities with every ideation session - accumulating spreadsheets and folders filled with data. But too much of a good thing may be mental clutter getting in your way – and stealing focus from elevating your brand. Today, we share our best tips and tools for Spring Cleaning the old... to make way for the new!

 

It’s Not Thanksgiving without…

It’s Not Thanksgiving without…

Nostalgia marketing is given a bum-rap - but marketers need not be afraid of tapping into their consumer's fond memories to get a fresh take on their brand. Start here by being an armchair researcher yourself this Thanksgiving. Ask everyone at the table which dish makes it Thanksgiving for them, then, ask these 3 follow-up questions - if you want to learn more.

Reshaping Retail: 3 Ways to Engage as Human Beings, Not Transactions

Reshaping Retail: 3 Ways to Engage as Human Beings, Not Transactions

What can you learn from a traditionally, bottom-line oriented 55-year old department store retailer about empathy and evolution? Quite a lot! We sat down with Kohl’s Customer Insights Strategist (and Empathy Champion), Sarah Daniels to discuss the role of empathy and how the retail giant utilizes empathy in their workplace.