Sometimes leadership just doesn’t get it. Our clients often struggle to get buy in on consumer learning that is spot on. So what gives? Why does leadership resist? CEO Rob Volpe and COO Lisa Osborne recently had an email exchange about this ongoing problem and some ways to get around it. Hint: It has to do with gut-decision making, emotions, and isn’t logical at all.
We remixed Lifeology™ for 2018. It sounds like human connection is back.
What happens when you get invited to share an experience with a colleague, some kind strangers and a dozen or so goats? Find out here.
Unplugging is risky business. It’s better/easier/safer to stay connected. Just in case. But I was proved wrong this summer vacation. I learned the risk has never been more worth the reward than it is in 2018.
In the last 10+ years, we’ve all had a laser focus on ‘authenticity’. Where has it gotten us? Drawing inspiration from the 2018 QRCA conference in Valencia, CEO Rob Volpe calls for change.