Lisa excels as a change agent for the teams she leads and the businesses she supports.
She is most energized by the hunt for THE breakthrough insight to apply on the new launch, the brand turn around and the communication strategy.
Lisa is a RIVA trained moderator and facilitator with nearly 20 years of market research and consumer insights experience both as a supplier and a client. Lisa spent 9 years at GfK where she led mixed method research programs for ConAgra Foods, P&G, Target and Daimler-Chrysler. She then moved over to General Mills driving in-market experimentation and retail innovation insights. Just prior to joining Ignite 360 in 2013, Lisa relocated to the Pacific Northwest to start the shopper insights function within the channels organization of Starbucks.
Q & A
If you were asked to present at TED talk, what would the title of your talk be?
The power of listening
What is one piece of advice you’d give someone who was conducting a ethnography?
Remember, to listen and observe more than you talk and ask. Oftentimes, more insight can be gained by what is not said.