How to Tell a Story with Data
Hey kids! Gather round the campfire so we can share our spreadsheets! Hmm. No takers?
How about this…Have I got a story for you! Just let me pull up this this excel sheet...Still nothing?
What about this…
See all this data? Yeah, it’s a lot. I know. But let me tell you the reason why this one number right over here is so important for your business…
Better?
In order to be effective, the data in our stories need to:
Be shaped by who our audience is and their needs
Provide relevant context
Point to the Big Idea
Grab and keep your audience’s focus
Be easy to understand in order to inspire action
Here’s how to tell a better story with the data you’ve got!
How has your storytelling at work evolved? What tips would you share? Let us know. hello@ignite-360.com
