And the Oscar goes to…the well-chosen respondent! [5 min read]

And the Oscar goes to…the well-chosen respondent! [5 min read]

Identifying the right consumer for a research project is as important as finding the right actor for a leading role. If you think sitting through a bad movie is painful, try slogging your way through 2 hours of superficial one-word responses. Today we share the top 5 questions that will get you “award-worthy” respondents!

36:15 in the field

36:15 in the field

What is it really like to walk into a stranger’s home? To ask them about   their life... and look for insights at the same time? Join us for a sneak peek into a scant 36 hours and 15 minutes of our lives in the field to find out.

Finding Balance: Digital vs. Human Connections

Finding Balance: Digital vs. Human Connections

Social media is great for keeping up with people who live far away. But for those who live close-by, have we let our digital connections replace our human connections? And what do we lose if that happens?