Let’s Cut the Judgment!

Let’s Cut the Judgment!

Bias gets in the way of data being internalized and consumers being heard, threatening the quality of decisions being made at all levels. Today, get an exclusive sneak peak of CEO Rob Volpe’s presentation Judgment and Bias - that he will be presenting at QRCA this January!

We Are Not Machines So Why Do Corporations Act Like One?

We Are Not Machines So Why Do Corporations Act Like One?

Sometimes leadership just doesn’t get it. Our clients often struggle to get buy in on consumer learning that is spot on. So what gives? Why does leadership resist? CEO Rob Volpe and COO Lisa Osborne recently had an email exchange about this ongoing problem and some ways to get around it. Hint: It has to do with gut-decision making, emotions, and isn’t logical at all.

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