Want to get closer to your consumer than you ever thought possible? This FREE game can get you there!

'Tis the season for joy, laughter, and meaningful connections! The holidays bring both moments of pure delight and times for reflection, reminding us that connection is at the heart of it all.

During this festive whirlwind, we understand that forming connections can be challenging, with high expectations and the rush of events. You might find yourself trying to please everyone or struggling to relate to those gathered around your dinner table.

In a curious twist, these holiday experiences mirror the challenges we face in understanding and connecting with consumers. While it's fantastic when insights and strategies culminate in an extraordinary consumer experience, not truly knowing your audience can lead to a complete miss. It's a paradox: you possess data about them, yet you might not truly know them or empathize with their experiences. The question is, can you bridge this gap to form (and activate against) a more authentic understanding of your consumers?


To delve deeper and foster this level of understanding, we often turn to the power of games.


Games act as effective icebreakers, dissolving awkward silences and enabling profound connection.

Among the various games we create for our clients, LIFEOLOGY™ is a reliable go-to for building empathy. The objective is to learn more about other players while sharing bits of yourself in the process.

LIFEOLOGY™ The more you give, the more you get.


This holiday season, we want to offer you an opportunity to strengthen your connections by gifting you a FREE Holiday Edition of LIFEOLOGY™. Play it with your consumers, colleagues, or loved ones, whether at the dinner table or during a business meeting.

Get ready to create deeper connections and make this holiday season one to remember!


Stephanie Spencer, Associate Director Story & Training

Stephanie’s joys are ideating, unearthing the big idea, and transforming reports into compact visual stories.

Stephanie earned her Masters in Arts Management at Columbia University where she specialized in the art of storytelling. For 20 years she has applied storytelling methodologies to her research and design endeavors.

An intrepreneur at heart, she co-launched New York MoMA’s Online Store, co-conceived original arts research at Columbia University and Princeton University, and team-launched a landmark client intelligence study for Morgan Stanley’s investment arm.

Stephanie brings consistent excellence to Ignite 360’s creative deliverables. 

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A gift for every person(a) in your life – and the deeper “why” behind all our recommendations!

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