Was 2020 All Bad?

People are eager to round the corner and get to January 1, 2021.  It’s as though that date change will offer something more than symbolic recognition of the promise of a new year.

It’s becoming cliché to say that 2020 is “one for the record books” given the society-rattling team up of pandemic, recession, police brutality, social injustice, and federal election.  There’s been a lot going on. Enough to make us wishfully, wistfully think the new year will suddenly make it all go away.

Rationally, each of us knows that’s not the case. But we can dream. 

We also have the ability to reflect on the positives that have come from the past year.  The silver linings of an otherwise reality-shattering span of 12 months.

Silver linings took many different forms for the respondents of our Navigating to a New Normal series. Some recognized the power of family and the ability to spend more time with their kids. Others recognized the way communities have come together to help each other. And still more how they are saving money.


What’s been the silver lining for you this year?



Rob Volpe, CEO/Chairman/Founder

Under Volpe’s guidance, Ignite 360 has gained a reputation as a best-in-class consultancy within the marketing insights community due in part to a relentless focus on empathy-building practices to help business teams gain new and deeper levels of customer understanding. 

Rob Volpe expands this work in empathy awareness and skill building through speaking and training engagements via his new company, Empathy Activist.

Rob lives in San Francisco with his husband and 3 cats.

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