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DIY or Not? Lessons from a Hollywood Focus Group
Feedback from your customers (or potential customers) can make the difference between rousing success and spectacular failure. But if you don’t have a research budget, what do you do? CEO, Rob Volpe lends some insight.
Burst Your Social Bubble Before It IMPLODES!
Whether you are a Marketing Manager trying to make sense of why people stopped buying your product or a Democrat trying to connect with constituents - the steps to success are the same. CEO, Rob Volpe outlines how to break out of your bubble before its too late!
When Can I Quit Being a Millennial (or a Boomer or a Gen-Xer)?
Nowhere on our birth certificate is it stamped Millennial, Gen-X or Baby Boomer. Being born in a certain time provides us with a moniker that we accept in harmonious pride with the others of our tribe. Or do we?
Forget Your Inbox – The #1 Key to Productiveity is Decluttering this Database Instead
Our brains receive and process approximately 3.6 Zettabytes of data on a daily basis. How can you be expected to be a big-picture thinker when you’ve got to weed through it all? Creative Director, Robin Algaze explores a FREE tool that produces mind-blowing results.
Empathy: The Surprise Ingredient in General Mills’ Brand Building Recipe
Ignite 360 COO, Lisa Osborne, talks with Kaia Kegley, General Mills Senior Manager of Global Consumer Insights, and uncovers the power of leveraging empathy as a competitive advantage.
What Killed Curiosity? Lessons from the Curio Cabinet.
Is curiosity dead? If so, why does that matter? Because business innovation stagnates without it. Learn how you can bring your team’s curiosity back to life!
Your ‘Quick Start’ Guide to Empathy
Empathy is not like your new tech device or toy that you open, ignore the manual, and start using right away. It is a complex and nuanced tool. Before you toss the empathy manual aside, we want to show you where the empathy ‘on/off’ switch is so nothing blows up in your face. Consider this post your ‘Quick Start Guide to Empathy.’
Have Sympathy for Empathy
In today’s society, we’ve lost what empathy is all about. The word “empathy” is tossed around in our current political climate like a frisee salad. ‘This person lacks empathy.’ ‘This group needs to get empathy with another group.’ Unfortunately, clear explanations of what empathy is and how to go about getting it have not been ingredients in this salad. In this post, we’re having sympathy for empathy to help make the distinctions clear.
Holy Empathy Opportunity Batman! 5 Tools to Put in Your Utility Belt.
Empathy is the superpower that we’ve allowed to wilt. By not exercising your power of empathy, at work or at home, all of your relationships suffer. Learn the empathy origin story and the 5 steps to regain your empathy superpowers!
How to Use Empathy to Avoid Creating an ‘Ugly Baby’ Project
In order for insights to stick, professionals must build empathy, then pivot, and transfer that empathy to key stakeholders.
CEO Rob Volpe shares shocking, but true case studies in this crucial guide to the role of empathy in insights.
How Empathetic Are You? 3 Questions to Check Your Empathy Competency.
We are in the midst of a global, empathy crisis. Empathy, the ability to understand and share the feelings of others, is at an all-time low. You may even see the lack of empathy in your colleagues at work, or possibly your kids.
Have you lost touch with your ability to empathize? Did you even have it in the first place? Take our 3 question quiz to find out. If you fall short, we've got all the tools you need to become an empathy champion.
Who’s Really Getting High? A New Perspective on Legal Marijuana.
Ignite 360 begins its groundbreaking empathy series “Everyday Americans” with a look at legal marijuana. From both the consumer and retailer perspective - the personal impact of cannabis in the U.S.