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Ethnography

DIY or Not? Lessons from a Hollywood Focus Group

DIY or Not? Lessons from a Hollywood Focus Group

Feedback from your customers (or potential customers) can make the difference between rousing success and spectacular failure. But if you don’t have a research budget, what do you do? CEO, Rob Volpe lends some insight.

Empathy, Drugs, and the Power of Expanding Your Circle

Empathy, Drugs, and the Power of Expanding Your Circle

In the age of hyper-personalized and direct marketing, brands must be more divergent and expand their circle in order to survive, let alone thrive. COO, Lisa Osborne lays out the benefits of breaking out of our bubbles - and explains why we had to hit some drugs to do so.