Claire Farber has been a Strategic Branding and Innovation specialist for close to 25 years. Her passion is figuring out what makes consumers tick, and leveraging that empathy and deep understanding of unmet consumer needs to build stronger brands with more relevant product offerings.
Claire began her career at agencies like Leo Burnett and J Walter Thompson, and moved solely into the world of insights and innovation 20 years ago, working with individuals from Eureka Ranch and Synectics prior to co-founding her own boutique consultancy, FBC Consulting.
Prior to consulting with Ignite-360, Claire was East Coast Managing Director for the Sterling Rice Group, an Innovation agency out of Boulder, Colorado. Over the years she has helped to shape brand strategies and create new products for companies like Kraft, Unilever, Pepsi, Johnson & Johnson, Dannon, Hershey’s, Mars, Campbell Soup, Pepperidge Farm, Heinz, Colgate-Palmolive, Nestle, General Mills, Starbucks, American Express, Pfizer, Bayer, and more.
In her spare time, Claire has co-authored a book on branding, Brand Guys, penned a romance novel, collaborated on several screen plays, and is on the Executive Council of the non-profit BPeace.
Claire is a graduate of the Kellogg Graduate School of Management at Northwestern University, and graduated Magna Cum Laude with a degree in Economics from Tufts University.
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Q & A
If you were asked to present at TED talk, what would the title of your talk be?
The Power of Mindfulness in Every day life and in Innovation
What is the question you like to ask yourself before embarking on a new project?
To get myself totally motivated, I ask myself how I can help create a brand strategy or innovation that will solve a real consumer problem and in some way make people’s lives better, while also serving to make money for my client, maybe even getting them promoted from the success of our work together.