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We don’t do cookie cutter…but we have done cookie innovation.


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We don’t do cookie cutter…but we have done cookie innovation.


Your project will be customized with the right method to address the business challenge and fit your company culture. 

Our projects are bespoke and customized.

Ethnography

Get closer to your customers with our flexible approach, often with video equipment in tow, yielding deeper insights for your brand planning and innovation efforts.

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Co-Creation and Construct Sessions

Inspiration starts with building understanding by active listening. Rub elbows with your consumers in an environment filled with experiential stimulus. Active inquiry translates into successful service and product concepts.  

 
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Needs and Jobs Fairs

Your products, and your competitor’s products, are ‘hired’ or ‘fired’ on the basis of their ‘job’ performance. Our proprietary approach quickly zeroes in on product needs and jobs that will fuel innovation and brand expansion.

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Online Qual and Video One-on-One’s

From the comfort of your laptop, engage with and build connections to your customers across the country or around the world.

 

Fishbowls and Focus Groups

Venturing beyond the standard Q&A, we leverage creative activities that foster a down-to-earth atmosphere to engage your customer, often with you in the room with us.  

Intercepts and Pre-recruited In Store Shop Alongs