SERVICES AND CAPABILITIES
Services and capabilities that inform, inspire, and initiate change
Your project is customized with the right methods to address your unique business challenges and company culture.
From Design Sprints to Concept Testing, here is a sample of the battle-tested tools we use to help our clients stay ahead of the competition.
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Craft a compelling narrative and share-out the emotion of the story. We have mastered proven techniques that bring your consumer’s voice to life and go beyond the conventional PowerPoint to tell a story. We leverage all the touchpoints and formats of storytelling that matter.
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Get closer to, and go deeper with, your customers with our flexible approach. Often with video equipment in tow, these in-the-moment and out-in-the-world engagements are fertile ground for the seeds of your brand planning and innovation efforts.
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Inspiration starts with building understanding by active listening. Rub elbows with your consumers in an environment filled with experiential stimulus to spark iterative new product and service design efforts.
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Your products, and your competitor’s products, are ‘hired’ or ‘fired’ on the basis of their ‘job’ performance. Our proprietary approach quickly zeroes in on product needs and jobs that will fuel innovation and brand expansion.
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From the comfort of your laptop, engage with and build connections to your customers across the country or around the world. Explore their needs, jobs and find insights to unlock fresh opportunities.
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Venturing beyond the standard Q&A, and often with your team in the room, we leverage creative activities and projective techniques that foster a comfortable atmosphere to engage your customer.
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You’ll walk the walk with shoppers as we observe and listen to inform category growth initiatives, promotion strategies, and product & package innovation.
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Our quantitative methods complement our qualitative-rich learning programs by integrating the ‘what’ of consumer behavior with the ‘why’ of prevailing attitudes and beliefs. Measure sentiment, assess potential, prioritize, segment and size to increase your decision-making confidence.
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The more you give, the more you get when you play our proprietary, empathy-building board game with your consumers.
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Expertly move from initial ideas to fully-formed concepts ready to pitch to the c-suite or put into the next phase of consumer assessment.
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Assess your knowledge and critical empathy gaps to develop a focused, consumer learning plan.
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Re-ground in the data of what you already know to avoid duplication of learning and effort; collaborate to ideate your future and build alignment and ownership among your team.
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We engage your stakeholders to determine success criteria, hot button issues and uncover expectations by asking the right questions at the right time to reveal what’s needed most.
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We partner with you on the change management steps required to turn insights into action within your organization.
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Up-level skills in the areas that matter most. Go at your own pace through our short online courses or head to boot camp to go deeper with your team in engaging sessions customized to meet your unique learning goals.
After we’re clear on what clients need, then we consider the how
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EXPLORE AND DISCOVER
Needs & jobs i.d./ethnography
Opportunity mapping
Design sprints
Prototype fairs
Co-creation
EVALUATE & SIZE
Size, profile needs & jobs
Concept & product testing
Volume forecasting
Product configuration (DCM/conjoint)
APPLY & ACTIVATE
Application & ideation workshops
Concept development
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EXPLORE AND DISCOVER
Lifeology customer understanding
Empathy camp
Customer profiling with depth IDIs
Netnography & consumer groups
EVALUATE & SIZE
A&U
Consumer segmentation
Pricing optimization (DCM/conjoint)
Package testing
Benefit/feature prioritization (Max-Diff/DCM/conjoint)
Product improvement/optimization (DCM/conjoint)
Brand tracking
APPLY & ACTIVATE
‘Be the Consumer’ workshops
Insights immersion sessions
Brand planning facilitation
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EXPLORE AND DISCOVER
Stakeholder interviews
Mobile missions
Shop alongs
Learning labs
CX & journey mapping
EVALUATE & SIZE
Sizing and profiling steps in the journey
APPLY & ACTIVATE
Activation sessions
Training workshops
Creative deliverables that stick
The deliverable is what brings it all together and connects your team to your consumer.
Reports that go beyond the data to tell a meaningful story, the voices of your customers dynamically delivered in podcast form and expertly edited videos that really sizzle … we create unique solutions that transmit the essential and convey the essence and heart of it all.
“Your deliverables stand head and shoulders above the rest... visually attractive and the content is insightful and rich. You go beyond the surface. The report really sang.”
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360 Reports
Written in a clear, engaging, journalistic style, our insights-rich reports use field photos, graphic elements, and applied storytelling methods to bring the consumer journey and brand experience to life. Each report is presentation-ready – with content and visuals that seamlessly transition from your office to the conference room.
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Insights Documentaries
Professionally shot and edited video add empathetic dimension to the consumer voice. Our videos are shown at the c-suite level and to the broader organization, and are an excellent onboarding too for new team members and agency partners.
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Empathy Kits
Walk a mile in the shoes of your customer. Our empathy kits provide a deep immersion into the thoughts and loves of your brand loyals and your growth targets.
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Brand Knowledge Online Portal
Stay in touch with your consumer wherever you are. Brand story, strategy and insights, consumer quotes and video are right at your fingertips.
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Infographics
Your data combined with our visualization skills turns eye-charts into a feast for the eyes, offering clarity on key insights.