TORI PALMER-KERN, ASSOCIATE INSIGHTS DIRECTOR
Growing up in a family of journalists, Tori’s first words were “Tell me more about that.”
Research and storytelling were a part of Tori’s life (and family dinners) from a young age.
Tori, a University of Wisconsin-Madison graduate, embarked on a career journey that led her to her true passion: market research. After a brief stint in IT marketing, she discovered her insatiable curiosity for consumer behavior. Now a seasoned insights leader and RIVA-trained moderator, Tori leads insights work across a range of clients including CPG, retail, technology, financial services and non-profits.
With a strong foundation in project management, she effortlessly balances big-picture strategy with meticulous execution. Tori's resilience and ability to thrive under pressure stem from her 10 years of competitive figure skating, which she still coaches in her spare time. She's a dedicated professional who turns challenges into triumphs.
Have a question or project you’d like to discuss?
Let’s chat at tori@ignite-360.com
Q&A
What aspect of your work do you enjoy most right now?
I really enjoy the variety and the people. No day is ever the same, and I love being able to work on such a wide range of projects. There are always new challenges, and it’s very rewarding to work through them. I am also very grateful for the people I work with, and I’m consistently inspired by my co-workers, clients, and research partners.
