Chapter 3: Now, Next, Future… Navigating Your Business to a New Normal [Pre-recorded Webinar]
What’s next? How do brands and businesses navigate the path forward?
Fresh from our Now, Next, Future… Navigating Your Business to a New Normal webinar - see and hear first hand what consumers are thinking and feeling in this rapidly changing pandemic environment.
Now
Where are consumers right now and how are they thinking and behaving around shopping, leisure activities, technology, media consumption and the state of their lives and the pandemic world.
Next
How are consumers responding to the relaxing of shelter-in-place rules? What new behaviors are they embracing? What activities and behaviors are they first to resume? Which will continue on from shelter-in-place?
Future
The road to recovery is going to be long. How should brands be thinking about recession-proofing their business? What are consumers thinking about the future and their own attitudes and behaviors? Which attitudes and behaviors will resume as they were and which will be new?
