Chapter 4: I Like You as a Brand, But Can I Trust You? [White paper]
Welcome to our scary, risky, evolutionary need to connect.
In the months since the 2020 pandemic hit – a social evolution has occurred. The ways in which we interact and communicate with one another have taken on new forms. Backyard barbecues and surprise birthday parties have quickly morphed into a new normal of group video calls and car parades.
Continuing the stories from our ongoing, multi-generational, cross-geographical, nationally-representative quantitative and qualitative research study – Navigating to a New Normal – our “fourth chapter” white paper reveals society’s current journey to reconnect with others.
For some, it’s a no-brainer. For others, it’s a stressful decision that leads to a rationalization of their actions and/or deep regret.
This authoritative FREE guide provides:
Strategic thought starters for your business to re-activate your innovation engines
First-hand stories that capture the emotions driving decisions during this pandemic
Quantitative data comparing consumer’s past and present risk tolerance for gathering
Navigating to a New Normal
Chapter 4: Our Scary, Risky, Evolutionary Need to Connect
