Welcome to the Ignite 360 Storymasters Content Library

Here’s where you can review all 22 Storymasters lessons, from the steps to construct a compelling narrative to unconventional ways to tell a story – and how to hurdle over stumbling blocks along the way.

These lessons also include how to solve your biggest business challenges with solution-driving storytelling! Identify the Big Idea from ALL the data you have, and create a compelling story to share with internal teams AND consumers. Then, how to socialize your story – and build loyalty!

 
  • Storymasters Lesson 1 Guide

    Lesson 1: The Storymasters Guide

    An introduction to 10 key storytelling tools, real-world challenges and solutions you can begin to use right away, actual case studies and examples of storytelling in action PLUS links to additional learning content!

  • Storymasters Lesson 2 Harnessing the Power of Story to Drive Action for Your Business [Webinar]

    Lesson 2: Harnessing the Power of Story to Drive Action for Your Business [Webinar]

    Hosts Rob Volpe, CEO and Lisa Osborne, COO share real examples and anecdotes of how storytelling elevates your insights and drives action.

  • Storymasters Lesson 3: Written Stories

    Lesson 3: Written Stories

    From sorting out what’s important to your storyline to finding your Big Idea, you’ll find ideas and tips to help you overcome the overwhelming feelings and pain points of writing your story.

  • Lesson 4: Visual Stories

    Lesson 4: Visual Stories

    Visuals elevate your storytelling. Learn how to choose the right visual for the job. Whether that’s a metaphor or graph, visuals quickly translate complex concepts into memorable insights.

  • Storymasters Lesson 5: Spoken Stories [Podcast]

    Lesson 5: Spoken Stories [Podcast]

    COO Lisa Osborne talks with communication coach Dr. Michelle Mazur, founder/CEO of Communication Rebel. Mazur shares practical advice you can use right away to improve your next presentation – including the two most important parts you never want to give up.

  • Storymasters Lesson 6: Storytelling Failures

    Lesson 6: Storytelling Failures

    Three industry experts share their own storytelling failures and how it made their storytelling better. Find out what they do differently now.

  • Storymasters Lesson 7: Tension and Conflict

    Lesson 7: Tension and Conflict

    Tension and conflict may be things you choose to avoid in your daily life, but, when it comes to business insights, tension is your friend. Tension reveals what’s at stake and what’s to be done about it!

  • Storymasters Lesson 8: Data Stories

    Lesson 8: Data Stories

    For researchers, all data is good data and we love to gather, consider, compare and share it. When it comes to storytelling, however, we must resist the urge to include and show all of our data. Learn how select the right data for your story.

  • Storymasters Lesson 9: Play [Video]

    Lesson 9: Play [Video]

    Play gets you and your audience thinking differently. It breaks up the monotony. Like with any good game, however, there are some basic rules. Watch CEO, Rob Volpe as he explains 3 simple rules that will lead you to win big when playing at work!

  • Storymasters Lesson 10 Meetings [Infographic]

    Lesson 10: Meetings [Infographic]

    When it comes to meetings, you can’t just show up. Preparation is key. In this colorful infographic, seasoned moderator and facilitator, Eric Snyder shares his tips and tricks to set the stage for “Aha!” discoveries and deeper connections.

  • Storymasters Lesson 11 Endings

    Lesson 11: Endings

    How you end your meeting, report, or research project matters. A successful ending will leave your audience feeling inspired to take action. In this installment, we focus on the 4 L’s of endings: last call, logistics, look back, and look forward.

  • Storymasters Lesson 12 Powerful Powerpoint Tips

    Lesson 12: Powerful Powerpoint Tips

    We put together 5 of our most used (and powerful) PowerPoint tips you can use to perfectly polish your presentation and impress your audience in record time! No design skills required.

  • Storymasters Lesson 13 How To Choose The Right Data For Your Story

    Lesson 13: How To Choose The Right Data For Your Story

    Behind every great story is a great editor. When it comes to data, editing is just as critical. COO, Lisa Osborne shares one of her favorite editorial tools for excellent storytelling as well as a hands-on exercise to test out your newfound editorial skills!

  • Storymasters Lesson 14 Harnessing the Power of Story to Drive Action for Your Business [Webinar]

    Lesson 14: Discovering The Big Idea - Part 1

    In this two-part series, we sit down with three storytelling experts to talk about how the Big Idea can effectively make sense of your Big Data. This lesson explains how to iterate through insights in order to discover the Big Idea.

  • Storymasters Lesson 15 Discovering The Big Idea – Part 2

    Lesson 15: Discovering The Big Idea – Part 2

    In this second installment, our three experts delve into the iterative process required for a Big Idea – which includes a certain level of vulnerability and creative thinking.

  • Storymasters Lesson 16: Storytelling In The Time Of Corona

    Lesson 16: Storytelling In The Time Of Corona

    Data charts do not automatically translate into a story for your brand and business. What is measurable isn’t the same as what is valuable. This lesson will guide you through a 3-step thought process to identify the meaning behind your materials. How to make sense of it all, process it, and turn that information into actionable insights.

  • Storymasters Lesson 17: Use Stories to Tell Stories

    Lesson 17: Use Stories to Tell Stories

    In this lesson, we show you an easy and versatile storytelling technique that can do everything - from providing context for your story to creating empathetic engagement with your audience. It is none other than the quotation. Big or small, a well-placed quotation is one of the most accessible and effective ways to bring data to life, engage empathy, and drive action!

  • Storymasters Lesson 18 How to Socialize Your Story

    Lesson 18: How to Socialize Your Story

    As marketing and insights leaders, moving from idea to action is a non-negotiable. Effective activation often relies on socializing your message to build alignment and win others over – sometime easier said than done! Here are some winning strategies to socialize your story for maximum impact.

  • Storymasters Lesson 19: Who tells your story when you’re not in the room?

    Lesson 19: Who tells your story when you’re not in the room?

    Call them what you want - your influencers, your advocate network, your champions, your colleagues. They are the ones who are going to help you carry your story forward and create change. In this installment, we show you how to leverage your advocate network to successfully socialize your story.

  • Storymasters Lesson 20 The missing piece of the puzzle that will help you with your storytelling.

    Lesson 20: The Elevator Pitch Reimagined

    In this lesson we reimagine the “elevator pitch” to be less of a 2-minute moment to dazzle the one person who will make or break your project and rebuild it into something more helpful (and less nerve-wracking). We also have homework to help you put together a pitch that will be ready next time the opportunity presents itself.

  • Storymasters Lesson 21 How to Be an Influencer - Part 1

    Lesson 21: How to Be an Influencer - Part 1

    In this installment, we interviewed an expert in influencer marketing – Freddy Tran Nager, Expert in Residence at USC’s Annenberg School for Communication and Journalism – to break down how to gain influence – and become the (positive) buzz in the office.

  • Storymasters Lesson 22 How to Be an Influencer - Part 2

    Lesson 22: How to Be an Influencer - Part 2

    Freddy Tran Nager, Expert in Residence at USC’s Annenberg School for Communication and Journalism continues his tips for how to influence – and also the watch-outs – specifically, how to influence your audience with emotion, how to segment your audience, and navigate your network.