THOUGHT LEADERSHIP
The latest industry insights and trends.
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Love, not Loss! Spark Brand Passion with These 3 Valentine’s Day Tricks to Combat Customer Churn
It’s time to talk about a different kind of relationship: the bond between brands and customers. In an era of shifting loyalties, it's crucial to keep the flame of brand love alive. In this expert article, we unveil how understanding, empathy, and communication are the trifecta for enduring affection in the marketplace. Learn how to reconnect with your customer base, spark new passions, and how you can keep your customers' hearts beating for your brand.
Where Do Brands Go From Here? 5 New Considerations for Setting Brand Strategy
Every day we move closer and closer to the re-stabilization of society. Your consumers and customers are already exhibiting new behaviors for this next era. The challenge for your brand is to meet them where they will be, not where they’ve been. The key to success for 2022? Flexibility.
The Imperfect Journey of Online Shopping... And What Brick and Mortar Stores Must Do About It
Online shopping is projected to grow 27% of overall retail sales by 2023, and brick and mortar retailers are scrambling to figure out their next moves. But there is hope. CEO Lisa Osborne explains how these traditional merchants can get unstuck, be creative and find success by leveraging the flaws of online shopping to their own advantage.
The Most Exciting, and Terrifying, Time to Be in Consumer Insights
We asked 3 of the brightest client-side insights leaders we know to participate in a roundtable discussion about a range of issues facing the industry today.
Elizabeth Oates, Sr. Director, Consumer Insights at Ulta Beauty, Humayun Rashid, Director, Microsoft 365 Research & Insights, and Marlene Straszewski, former Senior Director, Consumer Insights at General Mills each shared insight and perspective on the evolving role of the consumer, what research methods will be in demand in the future as society opens up again, the power and importance of listening as well as what’s needed from insights agency partners today.
![Chapter 4: I Like You as a Brand, But Can I Trust You? [White paper]](https://images.squarespace-cdn.com/content/v1/624247eb60664a28bd22abb6/1655511318901-J27059UJYENB53F8EIZQ/Ignite360-N2ANN-CH4.jpeg)
Chapter 4: I Like You as a Brand, But Can I Trust You? [White paper]
Take a deep dive with us as we look at society’s current journey to reconnect with others – and the emotions that are driving decisions during this pandemic.
How to Ensure Your Brand Survives the Tsunami of Recession
What can be done to protect, preserve, and recession-proof brands for what is likely to come? The lessons of history can serve us in these moments to help inform the path ahead. We decided to take a look back and found 3 key things the most resilient companies always do.
My Recipe for Story Crafting Deliciousness
Are you over the typical dry corporate PowerPoint? Want to create a rich story? Here’s how to cook up a breakthrough and connect with your audience.
Finding Balance: Digital vs. Human Connections
Social media is great for keeping up with people who live far away. But for those who live close-by, have we let our digital connections replace our human connections? And what do we lose if that happens?