Rob is driven by a boundless curiosity about human nature and a passion for exploring what motivates people.
He loves figuring out why we behave as we do, like what we like, and often say one thing and do another.
Rob started Ignite 360 with the intention to push beyond asking 'why' in order to deliver real-life business implications for his clients in creative ways that help the clients retain the learning. He regularly draws on his years of marketing management and promotions experience with the likes of Kraft Foods, Wild Planet Toys, Pepsi, Sprint, and Science Diet Pet Food. As Rob went into research he started developing insights for industry leaders such as General Mills, Target, Pinkberry, and Warner Bros.
Rob frequently speaks at conferences, corporations and college classes and has been quoted in Advertising Week, Mashable, Huffington Post, TheStreet.com, Gourmet Retailer and the Chicago Tribune, among others.
When he's not speaking at industry conferences, listening to consumers share their stories around the world, or adding to his million-plus miles flown, Rob can be found catching a wave in Waikiki or at home in San Francisco with his partner, Charles, and their three cats, reveling in the rare luxury of standing still.
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Q & A
What creative endeavor are you most proud of?
I’m extremely proud of so many individual achievements that we’ve had at Ignite 360 that I have to say the entire entity of the company. We’re a distinguished group of caring, empathetic, creative people who are helping both respondents and clients see the world more clearly. To do that, we’re constantly innovating and creating. From new methods like Lifeology™ to deliverables like Bento boxes and insights apps to Elevation™ cards. We approach our work with sincerity and heart. Creativity abounds at Ignite 360. It is clearly a core value and part of our DNA.
What 1 piece of advice would you give to someone looking to build empathy?
Some people have a natural gift of empathy but most of us have to work at it, and even then, we can only achieve sympathy. As the saying goes, you have to understand what it’s like to walk in another person’s shoes, as them. That means letting go of your own biases and stereotypes. True empathy requires you to let go of what you know and consider the 360 of a person.